Personal Injury
Here at the Unified Injury blog, we usually cover topical and serious issues relating to personal injury law, compensation and cases. However, we feel that alot of this personal injury stuff can get kind of heavy so it's nice to break it up with some humor.
Trolman, Glaser & Licthman PC. Attorneys at Law seem to feel the same way. The New York based firm, who specialize in personal injury & accident cases, have a series of commercials which poke fun at some of the more ridiculous types of personal injury cases people try and bring to attorneys.
Poking fun in this harmless way seems to not only give the firm a more human face but also seems to be clicking with the general public. According to their Advertising Agency, Levinson Trachtenberg Group, the attention the personal injury commercial have been getting has led to a 25% client lead increase for the firm.
Is there a lesson to be learned from this?Of Course!The commercial's success shows that personal injury attorneys can gain credibility and connect with people just by showing a bit of humor and showing that they are human too.
The commercials are embedded below,so sit back, relax and enjoy them and let us know what you think about the use of humor in personal injury marketing.